F.I.R.M started years ago with a thought of how could we bring everyone together from all racing events. This idea sparked the slogan that is "Forever In Race Mode" aka F.I.R.M. To be able to bring everyone together that has simular interests or hobbies is the mission of F.I.R.M.

If you are into racing at any level, competitive or recreational, than F.I.R.M is for you. You don't have to be a drag racer to wear F.I.R.M or support us you can be anyone who loves to race anything from boats, bikes, cars to even just running or swimming. People who have the heart to stay Forever In Race Mode at all times deserve to wear this brand and are continuously supported by us.

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